Why we started NOWA

We are two friends with a shared passion for style, comfort, and inclusivity.

Our journey began when one of us, who is Muslim, noticed how difficult it was to find clothing that respected her faith while also being comfortable and practical. What started as a frustration quickly grew into a mission: to design clothing in which every woman can feel free, covered, and empowered.

Together, we decided to make a difference. With our blend of creativity, experience, and dedication, we design clothing that is stylish, functional, and faith-friendly — from sportswear to everyday comfort. Whether you’re training at the gym, having an active day, or simply looking for comfortable, modest clothing, at NOWA you’ll find outfits that allow you to truly be yourself.